Digital Marketing and Social Media Management

A practical marketing course covering digital strategy, content creation, and platform-specific tactics to build brand presence and drive measurable business results online.

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What you'll learn

Curriculum modules covered across the program.

check_circleDigital marketing fundamentals and the marketing funnel
check_circleContent strategy and content creation for digital platforms
check_circleSocial media marketing across platforms (Instagram, Facebook, TikTok, LinkedIn, X)
check_circleSearch Engine Optimization (SEO) basics
check_circleSearch and social media advertising (Google Ads, Meta Ads basics)
check_circleEmail marketing and automation fundamentals
check_circleInfluencer and community-based marketing
check_circleAnalytics and performance tracking (Google Analytics, platform insights)
check_circleBranding and audience targeting/segmentation
check_circleMarketing budgeting and campaign planning
check_circleCapstone: designing and presenting a full digital marketing campaign

Skills & knowledge acquired

What you'll be able to do by the end of this course.

workspace_premium Ability to plan and execute social media and content strategies
workspace_premium Basic SEO and paid advertising campaign skills
workspace_premium Competence in using analytics tools to measure performance
workspace_premium Skills in audience targeting and campaign budgeting
workspace_premium A portfolio-ready digital marketing campaign plan

Ready to start Digital Marketing?

Submit your details — no payment, no long forms. We'll call you to confirm your track.